Set sail to draw a new chapter in global education, Dr. Cheng has visited the Vietnam market
Recently, under the grand strategy of "going global," BSUC Founder Mr. Wang Honggui led a delegation of senior executives to visit and investigate the Vietnamese market. They empowered the local distributor teams in depth, supporting the upgrade of products and services to achieve a win-win commercial outcome.
The year 2024 marks the beginning of the second decade of the Belt and Road Initiative. In the first decade of this initiative, Chinese enterprises expanded overseas and established a strong competitive advantage globally. Leveraging the industrial chain advantages of the Greater Bay Area, BSUC has strategically positioned itself ahead of the curve to adapt to the changing demands of the international market, deeply exploring overseas markets. This has resulted in encouraging achievements in promoting stable and quality growth in foreign trade.
Promoting the New Blue Ocean Strategy: Why Dr. Youcheng Chooses to "Go Global"
Going global is an essential path for Chinese enterprises to upgrade and represents a historic opportunity for a new generation of global companies. Companies that excel in overseas operations have stronger risk resilience; only by optimizing the allocation of resources such as capital, talent, and brand on a global scale can they truly become world-class enterprises!
Education, as the foundation of human progress, has seen a growing demand for related products and services that transcends national borders, driven by the wave of globalization. This trend is characterized by diversification and internationalization.
BSUC, a leader in the domestic children's study desk and chair industry, understands that "going global" is not only a necessary path for corporate growth but also an important practice in response to the national "Belt and Road" initiative and participation in the construction of a global educational ecosystem.
In the face of increasing saturation and competition in the domestic market, BSUC actively embraces change and sets its sights on broader overseas markets, especially emerging markets like Vietnam, which has rapid economic development and strong education demands.
At the same time, "going global" holds profound significance for BSUC:
Vast Market Potential:
For example, Vietnam, as a rising star in Southeast Asia's economic growth, has a young demographic structure, and families are continuously increasing their investments in their children's education, providing a significant development space for the market of children's learning products.
Promoting Industrial Upgrading:
The high standards and strict requirements of the international market drive us to continuously innovate, enhance product quality and service levels, and promote industrial upgrading and transformation.
Building an international brand.
Using neighboring Southeast Asian countries as a springboard, achieving success with PhD-level expertise can accelerate the process of international brand expansion, enhance global visibility and influence, and achieve a leap in brand value.
Empowering Vietnamese distributors: Building cooperative bridges to stimulate market vitality.
During this visit to Vietnam, the Founder Man of BSUC Mr.Wang Hong Gui and his executive team are not only conducting a market research trip but also seizing an opportunity for in-depth communication and collaborative empowerment. Leveraging 20 years of product marketing experience accumulated in the domestic market, the BSUC team has carefully prepared a series of sharing sessions aimed at helping Vietnamese distributors enhance their operational capabilities and jointly explore the market.
At the meeting, Mr. Wang Honggui,, passionately shared the company's development strategy and vision with the partners in Vietnam. His concise remarks not only conveyed confidence and strength but also inspired a mutual determination to jointly explore the market.
He said, “Since its inception, BSUC has held the dream of creating a more comfortable and healthier learning environment for every child. Today, we stand here not only because we see the hopeful land of Vietnam, but also because we believe that through our joint efforts, we can provide a better learning experience for the children of Vietnam, support their healthy growth, and help them achieve their future.”
At the same time, Mr. Wang further elaborated on BSUC corporate development strategy: "We will continue to adhere to innovation-driven development, with technology as our guide, continuously enhancing the quality of our products and the level of our services. Additionally, we will deepen our cooperation with Vietnamese distributors, sharing resources and complementing each other’s strengths to jointly explore the market and achieve a win-win situation."
Wang Song, the assistant to the Mr.Wang and head of the branding department at BSUC, also took the stage. With his extensive experience in brand building and marketing, he conducted a unique sharing session for the Vietnamese distribution team. Although the basic principles and methods of marketing are universal, Wang Song made targeted adjustments in response to Vietnam's policy environment, developmental stage, cultural traditions, and other relevant factors during the meeting.
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First, Wang Song reviewed a series of successful brand events held by BSUC in the domestic market, analyzing the strategies and thought processes behind them, from theme planning to execution details. "We firmly believe that a brand is not just a product label; it is a bridge of emotion between the enterprise and consumers," he stated. "Therefore, we focus on the emotional resonance points in every brand event, combining creativity with storytelling to ensure that our brand philosophy resonates deeply with our audience."
He then shared how to incorporate educational elements into these events, making the brand activities not just a marketing effort, but also an opportunity to convey educational values. This approach not only enhances the brand image but also demonstrates our commitment and support for the education sector. By sharing educational ideas and values with consumers, BSUC aims to establish a deeper brand connection, fostering a more lasting relationship in a competitive market.
Regarding the analysis of product selling points and how to enhance sales skills, the gold medal trainer from BSUC provided the following insights:
At the meeting, Manager Ms.Deng conducted a detailed training session on product knowledge, providing an in-depth introduction to the design philosophy, material selection, and functional characteristics of BSUC products. This ensured that the distributor team could accurately communicate the product's value and meet consumer needs. Additionally, Ms. Deng offered suggestions for building a local service system, guiding distributors in establishing a comprehensive after-sales service framework to enhance customer satisfaction and loyalty, thereby fostering long-term and stable customer relationships.
Through a series of empowerment measures, BSUC has not only strengthened its close ties with the dealer team in Vietnam but also laid a solid foundation for the group's long-term development in the Vietnamese market.
After the encouragement and sharing from the chairman and the head of the brand department, BSUC team did not rest on their laurels but immediately immersed themselves in intensive market research and store visits. They understand that to succeed in the Vietnamese market, it is essential to have a deep understanding of the local market conditions and to work closely with dealers to jointly address challenges.
The marketing team at BSUC traversed the streets and alleys of Vietnam, visiting various educational supply stores, bookstores, and specialty shops for children's products. Through face-to-face interactions with store owners and consumers, they gathered a wealth of firsthand data, providing strong support for the formulation of subsequent marketing strategies.
Looking ahead: Leading the new heights of educational equipment with a global vision.
Standing at the new starting point of its 20th anniversary, BSUC is taking a more open approach and firm steps towards a new journey of globalization. In the future, BSUC will continue to deepen its overseas strategy, examining the education market with a global perspective, and continuously innovating products and services to meet the needs of children's healthy growth worldwide.
In terms of technological innovation, BSUC will increase its investment in research and development, leveraging advanced technologies such as big data and artificial intelligence to create smarter and more personalized learning desk and chair products. Regarding corporate social responsibility, the company actively participates in global educational initiatives, promoting the dissemination of healthy and scientific educational environments, and contributing to building a community with a shared future for humanity.
This in-depth exploration of the Vietnamese market has provided valuable experience and data support for BSUC overseas market expansion. In future endeavors, BoShi YouCheng will embody its grand vision of “Setting sail towards the sea, jointly creating a new chapter in global education” through concrete actions, offering higher-quality products and services to the global education equipment market, and collectively promoting the prosperity and progress of the industry.
